Oogavé Natural Soda

Oogavé Natural Soda

  • Product Packaging
  • Taste
  • Originality
  • Function
  • Overall Marketability

About Oogavé Natural Soda

Oogavé is the first soda to be sweetened with 100% organic agave nectar. Not only is this a fantastic sweetener, but the garbage found in traditional sodas has been removed. Artificial flavors, artificial colors, salt and preservatives such as sodium benzoate are not used. Oogavé only has four principal ingredients: Agave nectar, carbonated water, citric acid, and natural flavors/colors . . . nothing that cannot be found in nature. We offer a soda the way mother nature intended. The product was conceived in the first organic restaurant in Denver. We wanted to offer all-natural sodas in a fountain form but there was no such thing. The national brand of “natural sodas” that offered bag-in-box for fountains was made with high fructose corn syrup. After three months of experimenting and many, many recipes, we came upon formulas for totally natural sodas that would work in a fountain. Oogavé is now also available in four-packs of glass bottles at major natural foods retailers around the country. Oogavé was designed to appeal not only to the health- and body-conscious, but to people who just want something good to drink. Of course it has less sugar, and of course it has a very low glycemic index, but most important, it tastes great. The complex honey-like flavor of agave nectar lends itself to every variety we produce. All the flavor. All the fun. None of the junk.

Our Review

Oogave comes in 8 flavors (Strawberry Rhubarb, Vanilla Cream, Watermelon Cream, Mandarin-Key Lime, Grapefruit, Ginger Ale, Esteban’s Root Beer & Esteban’s Cola). Oogave has a done a nice job of creating an enjoyable, high-end soda, with a very enjoyable taste. Overall, this product has a great marketability potential and I can predict a huge economic success, because a great product is something (and most times the most difficult thing to get) they already have.

The Package

Oogave organic soda comes in a glass bottle with a clear label; its minimalist design is beautiful and elegant, but doesn’t reflect the “craftiness” of the product. Oogave has a done a nice job of creating an enjoyable, high-end soda. Our only immediate recommendation may be to find a way to enhance the package for a more marketable design.


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