Evo Sparkling Cucumber Water

Evo Sparkling Cucumber Water

Author
  • Package Presentation
  • Originality
  • Taste
  • Functionality
  • Overall Marketability

Evo Cucumber Sparkling Water comes in a 12 oz. glass bottle with a twist off cap that looks and feels like it belongs at a spa. The transparent label gives it a friendly face and the cucumber taste is just like it you imagine it should taste if you make it at home.  The product is heavily carbonated and you feel the bubbles as soon as the water hits your mouth, and the light refreshing cucumber feeling stays with you even after your drink the liquid.

The product was created in 2007 after founders Nichole and Andrew Macaluso where tasting Pinot Noir as part of the Wine and Viticulture program at Cal Poly. After tasting so many different wines they decided to develop a sparkling wine to clean the palate. They soon developed their water inspired by spa flavors, adding carbonation to the mix.

Product Breakdown

Package

Evo cucumber sparkling water comes in a 12 oz. glass bottle with three different labels, the front label only the name and words “revitalizing water cucumber”.  The bottle has a nice soft feel to it inspired by the green colors used. The label itself is transparent so you only see the logo and the description.  The second label is in the back of the bottle; a white label with ingredients, nutritional supplements and a paragraph describing the product.  The cap is a twist cap so you don’t need a bottle opener. The third label wraps around the neck of the bottle showing the product’s logo.

Taste

The sparkling water is heavily carbonated, although it reads “delicate carbonated” in the descriptions I read. You can feel the carbonation hit your tong and pallet immediately after you touch it. I drank it straight after the bottle. You can taste the cucumber from your first sip and it stays in your mouth after you drink it. It’s a light and natural cucumber taste.

History

The product was created in 2007 after founders Nichole and Andrew Macaluso where tasting Pinot Noir as part of the Wine and Viticulture program at Cal Poly. After tasting so many different wines they decided to develop a sparkling wine to clean the palate. They soon developed their water inspired by spa flavors, adding carbonation to the mix.

Price

The product sells for $2.50 each when you buy 2 of them on the company’s website.

About the reviewer

Jorge Olson is the author of several books including Build Your Beverage Empire. He’s a beverage entrepreneur and consultant that works with new and existing beverage companies in beverage development, marketing, sales and distribution.

www.jorgeolson.com

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